FREE RESOURCES From The 7 Disciplines of Relationship Marketing MISSION l 5 PILLARS OF YOUR LAUNCHPAD This worksheet will help you create your Mission Manifesto that will frame your marketing moving forward. l the 7 why's A simple worksheet with a profound outcome. Get to the root of your passion and what’s most important to you. l authentic purpose compass Take inventory of your interests, passions, aptitudes and experiences to discover your Authentic Purpose! l values / brand personality This is a great team exercise. Your brand personality traits also translate in to your values. Do you know what they are? MARKETS l DISCOVER YOUR BEST MARKETS This a tool to help you evaluate and consider some of the best markets for your organization. l 10 DIGIT HUMAN ADDRESS Create a persona for your product. Once you know your personas well, you can craft better messaging that will be relevant and more effective. MESSAGES l PRODUCT MESSAGE INVENTORY This will help you know your product and take inventory of the key ingredients for your perfect message. l UNIQUE MARKET MESSAGE RECIPE This worksheet will help you visualize how your persona and message will meet in the middle to create a unique message crafted just for that market! l CORE MARKET MESSAGE RECIPE Now you can create your CORE message. A perfect summation of all your unique messages.