From The 7 Disciplines of Relationship Marketing
5 PILLARS OF YOUR LAUNCHPAD
This worksheet will help you create your Mission Manifesto that will frame your marketing moving forward.
the 7 why's
A simple worksheet with a profound outcome. Get to the root of your passion and what’s most important to you.
authentic purpose compass
Take inventory of your interests, passions, aptitudes and experiences to discover your Authentic Purpose!
values / brand personality
This is a great team exercise. Your brand personality traits also translate in to your values. Do you know what they are?
DISCOVER YOUR BEST MARKETS
This a tool to help you evaluate and consider some of the best markets for your organization.
10 DIGIT HUMAN ADDRESS
Create a persona for your product. Once you know your personas well, you can craft better messaging that will be relevant and more effective.
PRODUCT MESSAGE INVENTORY
This will help you know your product and take inventory of the key ingredients for your perfect message.
UNIQUE MARKET MESSAGE RECIPE
This worksheet will help you visualize how your persona and message will meet in the middle to create a unique message crafted just for that market!
CORE MARKET MESSAGE RECIPE
Now you can create your CORE message. A perfect summation of all your unique messages.